Our founder, Ozan T. Yucetepe, began this journey with a simple yet powerful vision — to elevate everyday experiences through thoughtfully designed products that leave a lasting impression.
This journey is for those who go the extra mile.
For those who know that the devil is in the details.
For those who appreciate that the smallest gestures often create the most meaningful moments.
No matter who you are or where you come from — if you seek the finer things in life and value genuine quality, you’re in the right place.
Rooted in the rich hospitality culture of Turkey, where the use of towelettes is a longstanding tradition, we set out to reimagine this timeless concept for the modern world. Inspired by this heritage, we developed premium moist towels that transform into hot or cold towels in seconds — combining practicality, elegance, and comfort in one refined experience.

We take pride in representing a piece of our culture while crafting products that embody sophistication, care, and connection. Every towel we make reflects our dedication to quality and our belief in building lasting relationships with those who share our vision. The name BlueWater was inspired by the serene waters of the Aegean Sea, where our founder is originally from. The clarity, calm, and timeless beauty of the Aegean mirror
the essence of what we create — products that are refreshing, enduring, and designed to inspire a sense of ease.
At BlueWater, we’re not just in the business of towels — we’re in the business of elevating experiences and creating lasting impressions.